Our story

At ClothesLine we are all about family – it’s threaded in our history. Family owned and operated since 1981, ClothesLine has been established as Tallahassee’s destination for the best in customized apparel. Our team takes your orders to a personal level and our full-service operation specializes in screen printing, embroidery, graphic design, and promotional items.

Rest assured that when you seek guidance on your next family gathering tee, sports team apparel, corporate promo items, family member gift, or practically any item that pops in your mind.... we’ve got you covered. ClothesLine takes great pride in our quality and are committed to providing a superior level of customer service no matter how large or small your order may be.

Meet Our Team

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A Look Back in Time

Over 30 years ago, ClothesLine planted roots in Tallahassee. Our flagship shop resided in the New Leaf shopping plaza and focused primarily on retail sales. From university apparel to tshirts for rock ‘n roll music concerts, ClothesLine began to quickly establish itself as a major player in the industry. A music and culture enthusiast, legend even has it that owner David Lachter helped supply Jimi Hendrix’s tailor with denim materials for his stage costumes (talk about a heartthrob!).

David and his wife Debra decided to make the move in 1989 into their current building behind Apalachee Parkway. At that time, in addition to custom screeprinting, the evolution of casual Fridays in the early 90’s led to a boom in embroidered polos and dress shirts.

Today, still family owned and operated (with David & Debra’s daughters), the team handles printing, embroidery and promotional item needs for major universities, local schools, public government and private clientele.



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Our Team

Dana Lachter-Rivera

Chaos Manager

Hometown: Born in St. Pete Beach. Grew up in Tallahassee.

Role at ClothesLine: HR, accounting, sales & whatever else needs to be taken care of (except Robert’s laundry)

Fun Fact: In my double-life I was a sign language interpreter – I have interpreted for many national dignitaries.

What do you love most about your job? Continuing the legacy my dad started (yeah, he’s the founder of ClothesLine). Also, working with some pretty great people makes it all enjoyable.

What's your favorite Tallahassee event? All of it! We are so lucky to live in a town with such great parks, art, and community engagement.

What's your favorite color? Purple. It’s warm and cheerful at the same time. This color represents royalty, and I’m known to be a natural leader. Also, it is the color of many healing crystals. All of this is Dana in a nutshell. Oh, and it’s pretty.

Robert M. Robertson

Wizard of Many Things

Hometown: West Palm Beach, Florida

Role at ClothesLine: Operations manager, embroidery specialist & resident t-shirt expert

Fun fact: I enjoy mountain biking through the many trails of Tallahassee.

What do you love most about your job? The creative process is different every day. I enjoy challenges of trying to bring a customer’s ideas to life and seeing the final product.

What's your favorite Tallahassee event? Word of South, LeMoyne Art Festival, Rock the Dock fishing tournament in Panacea, as well as Florida State University football and basketball games.

What's your favorite color? Carolina Blue (PMS 542). Even though I am a huge FSU guy, Carolina Blue is my favorite color. Ultimately, I believe this means I can have an open mind outside of my garnet and gold blood…Go Noles!

Shena Marie Lefeavers

The Face

Hometown: Montgomery, Alabama

Role at ClothesLine: Community sales representative, Tally Red Coat (Tallahassee Chamber Ambassador), member of the Wakulla, Apalachicola & Taylor County Chambers of Commerce

Fun fact: I am a really good line dancer and it is one of my favorite things to do when I am not spending time with my kids or husband.

What do you love most about your job? I love that I get to be out in the field and work with new & current customers on a daily basis. I really enjoy working with my customers on their events and making sure they stay looking good!

What's your favorite Tallahassee event? Springtime Tallahassee, Rock the Dock in Panacea Florida, Tallahassee Chamber Conference, green Crab Festival in Panacea

What's your favorite color? Pink. It’s right on target with who I am as a person (and it’s my favorite color!). I have a maternal instinct, with a need to protect and take care of others. Pink is associated with being loving, kind generous, nurturing and sensitive to the needs of others. I am friendly and approachable with a warmth and softness others are drawn to.

Chuck Swearengin

Master of the Threads

Hometown: Canton, Ohio

Role at ClothesLine: Embroidery department director

Fun fact: My best friend (other than my wife, of course!) coached football at FSU for 37 years.

What do you love most about your job? Producing quality products. Family atmosphere with co-workers.

What's your favorite Tallahassee event? Golf tour.

What's your favorite color? California Blue. My wife likes it when I wear this hue because it changes the color of my eyes, but I honestly prefer orange AND blue... Go Gators!